In search of explanations of actual reality, social researchers are increasingly turning to the analysis of media products. The history of this interest is closely connected with the development of the ideas of modern Marxists (neo-Marxists), who justified and proved that the media and mass culture, among other functions, contribute to the establishment and maintenance of the ideology of ruling groups.

One of the most dynamically developing research areas on this basis is visual research, the focus of which, for more than two decades, has been in cinema, design, television, advertising, including in connection with the analysis of various forms of sexuality presented there. At the same time, animated cinema, which traditionally refers to the sphere of childhood, where the topic of sexuality is not yet relevant, often remains outside the scope of researchers’ attention, which in our Continue reading →